About TRAC Research

TRAC Research is a business-to-business (B2B) market research and analyst company that specializes in IT performance management. The company’s research approach is based on four key attributes of true market research: Trusted, Relevant, Actionable and Credible. Our mission is to facilitate open conversations between technology vendors and end-users centered around unbiased, primary market research.

We believe that the role of analyst firms should change from “filtering” market information through their business models to becoming true agents for sharing actionable information about trends, key challenges and best practices.

TRAC Research is dedicated to helping end-user organizations see beyond marketing concepts introduced by technology vendors and understand the real value of solutions that are available to them so they can select products and services that are the best fit for their needs.