Business Transaction Management (BTM) is one of the fastest growing areas of the IT Management market. TRAC Research had an opportunity to discuss key trends in the IT and BTM markets with Russell Rothstein, Vice President of Product Marketing at OpTier.

Here are some of the key insights from this podcast:

“There are three different aspects of aligning IT with business from the monitoring perspective: process, resources and language….What IT can do to help is to prioritize business processes and make sure that the most important processes are given maximum resources. Also, you have to look at what is the business impact when there is a change in the environment. What happens when you add servers, virtual machines or when there is a data center migration? Are these activities helping a business or not?”

“Something that we hear from enterprises all the time is: how do we build a common language between business and IT? To do that, you have to ensure that information that is collected by the IT can be presented to business folks in a language that they can understand.”

“Enterprises are seeing more opportunities for a return-on-investment in a private cloud space, not as much in public cloud space….One of the key hesitations for moving in into the cloud model is that the cloud distorts visibility into business-critical transactions. In order to tap into the benefits of the cloud, you need to have a greater visibility into it and the BTM is built for following transactions as they flow from the end-user, into the cloud, out of the cloud following an entire path of the transaction flow”

“The BTM market has been super hot in 2009 and I don’t think that there are any signs of it cooling off in 2010. What we’ve seen is, first of all, a lot more awareness of what BTM is among enterprises. Also, organizations are trying to understand how BTM relates to other initiatives such as CMDB, SOA, ITSM and the Cloud. We are also seeing our customers becoming more savvy about differences between BTM and APM.”

Click here to listen to the podcast